Top auto ads to gay community

For her to become the face of a car company during her retirement because she did not hide that she was gay, says Rainbow Card co-creator Pam Derderian, was a beautiful, full circle moment. But the gay market was one of the best for Subaru. But it was easier to get senior management on board with making ads for hikers than for lesbians. Subaru was struggling, and its niche marketing campaign was plan A for redemption. This was the type of discovery that the small, struggling automaker was looking for. They branded the cars as sexy, strong, independent, making it about an individual choice. For rugged individualists, it was that a Subaru could handle dirt roads and haul gear.

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The department stores went all in for the LGBT community this year see Macy's below , with this spot from Nordstrom, where a man comes home to his dog and partner just in time for the holidays. For this year's Pride month, the vodka brand shot this real-life wedding proposal story between Paige and Amanda on the beach where they first met. While gay and lesbian consumers loved the shout outs in the license plates, straight people would only notice features like a bike rack. Bennett and his colleagues had prepared to argue their case at length, but the meeting lasted 20 seconds. That said, Subaru did not hide its support of gay and lesbian customers. It was an uncomfortable embrace.

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Slefo - 2 days ago 0. Yet Subaru decided to launch an ad campaign focused on lesbian customers. The Gay Car Blog. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads.

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